People are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them to just say No. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen on the Sports Marketing Huddle podcast to talk about why Gronk is a phenomenal spokesman and the perfect endorser to curb the eating of laundry detergent. What about this say no to eating Tide Pods video makes it so effective? What roles does humor play and what can other brands learn from the way this video stood out?
Here is the Gronk’s don’t eat Tide Pods video.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
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