Jason Dufner Signs Sponsorship With Dude Wipes

By January 14, 2019No Comments

Jason Dufner just signed a sponsorship with Dude Wipes to have their logo appear on his shirt sleeve and hat. While many in the golfing community are shocked by this relationship, in actuality it is a match made in heaven. Sean Riley, Chief Executive Dude at Dude Products, joins Rob Cressy to talk about how the sponsorship between Dude Wipes and Jason Dufner came to fruition. Why was Jason Dufner the perfect golfer for Dude Wipes? How is Dude Wipes measuring the success of this sponsorship? Why is the golf community so up in arms about this and how is that a good thing for Dude Wipes? What are Dude Wipes keys to marketing to dudes?

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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.

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Rob Cressy

Rob Cressy

Sports loving free throw specialist and yinzer living in Chicago who is awesome most of the time, has run with the bulls in Spain, and is a graduate of Second City's Improv program.