Alabama defeated Georgia in OT in thrilling fashion to claim Nick Saban’s 5th College Football National Championship while at the program. Rob Cressy is joined by Inflcr CEO Jim Cavale to talk about all things surrounding the National Championship. While there was plenty of experiential marketing going on in Atlanta, why didn’t brands have a larger digital presence? What could ESPN have done better with their various TV feeds to capture sports fans attention on social? How cool would it have been to have a camera dedicated to Mekhi Brown when he was going berserk on the Alabama sideline? Why is UCF genius for staking claim to the National Championship and what can other brands do to better embrace social and amplify their story?
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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
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