The sports media landscape is on shaky ground right now. Publishers are laying off employees and the paths to monetization aren’t as easy as they were five years ago. Rob Cressy is joined by Scott Dunn as they dish about what’s wrong with the sports media landscape. Why aren’t more sports media publishers adopting a community engagement model like Barstool Sports? With banner ad revenue decreasing is moving over to a subscription model like The Athletic going to be the next big trend? Why have brands not adopted podcasting and audio storytelling quicker?
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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
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Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
- Rob Cressy – LinkedIn: /cressy/ – Twitter: @RobCressy – Instagram: @rob_cressy – Facebook: /RobCressyBiz/
- Scott Dunn – LinkedIn: /ssd5030/ – Twitter: @_SDunn_
- Cress Media: www.cressmedia.com
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