San Francisco 49ers Faithful To The Bay Campaign Launch with Alex Chang

By September 8, 2020No Comments
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Alex Chang, Chief Marketing Officer for the San Francisco 49ers, joins Bacon Sports Founder Rob Cressy to jam about the launch of their Faithful to the Bay campaign and give insight behind the creation of it. What inspired Faithful to the Bay and why did the team want to emphasize looking forward? How important is culture and brand voice to the way the 49ers engage their fans? What role does user generated content play and how does the team find a balance between high production and short form raw content? What athlete branding opportunities are being created and how can someone like George Kittle best shine?

Video version:

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Your feedback & thoughts are super important to us. You can connect with Rob Cressy & Alex Chang on social media and let us know what you think. Bonus points for letting us know your favorite San Francisco 49ers player. 



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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective from the world of sports, marketing, entrepreneurship, and personal development, and then gives actionable advice on how you can implement it into your business.

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Rob Cressy

Rob Cressy

Sports loving free throw specialist and yinzer living in Chicago who is awesome most of the time, has run with the bulls in Spain, and is a graduate of Second City's Improv program.