With the legalization of sports betting in New Jersey and the subsequent rollout to other states in the US, it is important for sports fans, marketers, and brands to understand what the current sports betting landscape looks like in order to best capitalize off of it. To help paint a better picture of where sports betting is now and where it is going, Daniel Kustelski, Co-Founder & CEO at Chalkine Sports, joins Rob Cressy to talk about the current state of affairs of the sports betting industry.
What effect will sports betting have on the media landscape and how can brands get involved? How can sports betting be used as an engagement tool? What effect does daily fantasy sports play and how are the major players transitioning into sports betting? How important is mobile vs on location wagering? Is it possible to get sports bettors to transition from offshore books and does it actually matter? What do we need to know looking forward?
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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
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Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
- Rob Cressy – LinkedIn: /cressy/ – Twitter: @RobCressy – Instagram: @rob_cressy – Facebook: /RobCressyBiz/
- Daniel Kustelski – Twitter: @djkustelski – Website: www.chalklinesports.com
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